Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesGoogle expands financial-ad verification: the campaign-readiness lesson
The October 20 announcement makes verification a launch dependency. A practical look at evidence, ownership and the limits of the geographic rollout.
Read article ↗Google tests AI Mode ads with Personal Intelligence: relevance without assumed access
A limited test is not a universal rollout. Separate contextual relevance from access to private information, and prepare clearer offers and measurable customer journeys.
Read article ↗UK Marketing Budgets Rebound: Read the Bellwether Balance Before Raising Spend
A stronger UK survey is a reason to improve budget decisions, not copy a headline percentage. Separate confidence, allocation and evidence before expanding spend.
Read article ↗Chartbeat’s 12% Search Share: Audit Acquisition Dependence Before Changing Channels
The latest publisher benchmark is a prompt to examine channel concentration, not proof that every site lost search traffic. Audit the denominator and customer journey first.
Read article ↗Google Ads Channel Priorities: More Control, Not a Guaranteed Budget Cap
Google’s new channel-priority controls offer more allocation flexibility. Their business value depends on sound conversion definitions, measured experiments and a clear distinction between a target percentage and a guaranteed spending cap.
Read article ↗LET’S CONNECT
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