Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesAlphabet Q3 Results: Advertising Growth and What AI Search Changes for Marketers
Search, YouTube, and Network grew at different rates. Read the reported figures alongside Google’s AI-search disclosures without mistaking platform activity for advertiser returns.
Read article ↗Meta’s Andromeda Update: What the Conversion Claim Means for Advertisers
Meta reports a more capable ad-retrieval system. Advertisers still need to distinguish aggregate platform claims from evidence that supports their own budget decisions.
Read article ↗Microsoft Advertising’s October Update: A Practical Rollout Plan for Measurement and AI Controls
Measurement connections, generated-copy guidance and campaign exclusions require different checks. A practical plan for adopting Microsoft’s updates without losing clarity.
Read article ↗IAB Tech Lab opens LEAP implementation guidance for comment: what live-event teams should review
The LEAP guide is draft implementation guidance, not a new API launch or mandate. A practical framework for reviewing decisions, signals and partner coordination.
Read article ↗Guideline brings pricing intelligence to AI workflows, with a phased rollout
Guideline’s October 28 announcement connects pricing questions with clearer buying classifications. Availability is phased, and useful comparisons still need human judgment.
Read article ↗LET’S CONNECT
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