Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesSMEH Signs SAR 11.92M Riyadh Medical Operations Contract: The Growth Lesson
A new signing milestone follows the August award. What the SAR 11.92 million contract confirms, and how healthcare suppliers can turn service claims into credible evidence.
Read article ↗Saudi healthcare, 2021–2025: revenue, profit, problems and practical responses
A source-backed comparison of 18 listed healthcare businesses across hospitals, pharmacies, pharmaceuticals, smaller providers and equipment, separating sales growth from earnings quality.
Read article ↗SOSTAC Marketing Planning: From Situation Analysis to Action and Control
Connect evidence, objectives, strategic choices, tactics, execution and control in one practical marketing plan, with capacity-aware healthcare examples.
Read article ↗YouTube Music AI Labels: Make Creative Provenance Part of the Brief
YouTube Music’s new disclosure rollout gives brands a reason to tighten soundtrack briefs, trace creative contributions and test a reliable approval process.
Read article ↗TikTok’s Creator-Led Micro-Series: A Practical Test for Brand Storytelling
An episodic campaign needs a reason for viewers to return. Here is a practical framework for testing the story, cost and commercial value of a short season.
Read article ↗LET’S CONNECT
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