Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim / Studio
a marketing strategist building trusted brands and measurable business growth
About me
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim / Studio Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesEquatys Turns Shared Satellite Infrastructure Into a GCC Growth Platform
Space42 and Viasat plan up to $1 billion in initial equity for a shared direct-to-device network that could extend mobile coverage without specialized handsets.
Read article ↗SAL and Huawei Put AI, 5G and Cloud Into Saudi Logistics Operations
The partnership explores connected logistics zones and a distribution hub, moving digital transformation from dashboards into physical supply-chain execution.
Read article ↗Saudi Tech Talents Hub Connects AI Skills Directly With Employers
The 15–16 September virtual event brings 120 organizations, workshops and live employer access into one national technology-talent marketplace.
Read article ↗Salam and Dell Bring Edge AI Closer to Saudi Business Operations
The companies plan to expand cloud infrastructure and edge AI services, shifting AI decisions closer to factories, branches and connected operations.
Read article ↗Healthcare Waiting Rooms Are Becoming Media Channels—Measurement Must Follow
Point-of-care screen networks put messages close to clinical decisions, but relevance, consent and outcome measurement determine whether the channel creates value.
Read article ↗LET’S CONNECT
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