Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
01
Read article ↗02
Read article ↗03
Read article ↗04
Read article ↗05
Read article ↗
See all articlesEngageLab Agent Email: build a reliable operation for customer replies
Agent Email puts the post-send customer journey in focus. The opportunity depends on reliable answers, clear permissions and measurable resolution.
Read article ↗Navos Pro: how to evaluate a marketing agent by the decisions it improves
The Navos Pro launch raises a useful question for marketing teams: which decisions can an agent improve, and what evidence should justify giving it more responsibility?
Read article ↗Channel 4’s class representation shortlist: build agency into the creative brief
A representation brief becomes useful when it changes who gets to act, speak and decide. An operating framework for turning that principle into better advertising.
Read article ↗Cuttable’s creative feedback loop: test what the next brief actually learns
Connecting ad production with performance data is useful only when the next decision improves. A practical framework for testing the loop without mistaking attribution for causation.
Read article ↗IAB extends agentic-ad comments: how to test a proposal before trusting it
The extended AAMP comment window is a chance to examine authority, comparability and exceptions before trusting automated media proposals.
Read article ↗LET’S CONNECT
Have a project in mind?
Leave your contact details and I’ll get in touch.