Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I’m Karim Elganainy, Marketing Manager at IMC (International Medical Center). I connect healthcare marketing with operations and the patient journey, from the first enquiry and booking to follow-up and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation and paid advertising. I’m also Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. I have 9+ years of healthcare marketing experience across Saudi Arabia, the UAE and MENA, and co-founded Khepresh in 2022. I’m an Ain Shams University graduate and work in Arabic and English.
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesAAARRR: Six Stages for Understanding Growth and Customer Experience
Where does the customer journey stall? Six stages connect awareness, acquisition, activation, revenue, retention and referral with measurable decisions.
Read article ↗AI marketing and brand equity: what a new consumer study can tell us
A study of 620 Chinese consumers prompts an independent workflow for separating brand understanding, engagement and commercial outcomes, without claiming causality.
Read article ↗Peec’s AI-search research: more spending is not yet proof of ROI
A new commercial survey separates rising AI-search investment from the ability to demonstrate return. Here is how to build a decision-ready measurement framework.
Read article ↗Kochava AIM Essentials: a faster model still needs a defensible budget decision
Kochava’s new measurement offering puts the focus on a practical question: can a faster setup produce a decision grounded in reconciled outcomes, uncertainty and a credible test?
Read article ↗Sitecore MarketingIQ: connect AI discovery to evidence, approval and measurement
MarketingIQ’s announcement raises a practical question: how should teams turn an inaccurate AI answer into a reviewed correction without confusing visibility with revenue?
Read article ↗LET’S CONNECT
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