Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesCMCER Q3 2026: Lower Profit and a New Dammam Medical Complex Plan
CMCER’s November 9 disclosures pair weaker quarterly earnings with a ten-year Dammam lease. What the numbers show, and what remains unconfirmed about the planned complex.
Read article ↗The McGuire Model of Persuasion: From Message Reach to Behaviour
How can you identify where your message breaks down before spending more? A practical guide to the McGuire Model that separates reach from comprehension, acceptance and behaviour, with calculated hypothetical examples.
Read article ↗Adobe and Disney’s AI alliance: what a brand-specific creative model needs to work
Adobe and Disney are developing proprietary AI models. For marketing teams, the practical question is how rights, review and the cost of accepted work fit together.
Read article ↗Ogilvy ECHO: making talent consent part of every advertising asset
Ogilvy’s ECHO links creative AI with verified talent scans and approval before release. Its wider lesson concerns specific permissions, version control and accountable publication.
Read article ↗ElevenAgents Campaign Manager: Build Follow-Up Around Verified Outcomes
ElevenLabs has launched outcome-based campaign follow-up. A practical look at contact eligibility, attempt limits, human handoffs, and the evidence needed before scaling.
Read article ↗LET’S CONNECT
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