Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesReddit Q3 Results: Turning Advertising Momentum Into a Disciplined Test
A narrow reading of Reddit’s latest results, followed by an original framework for testing audience relevance, message quality and business outcomes.
Read article ↗Walmart Audiences Reach Vibe: How to Design a Useful CTV Test
Shopping-based audiences create a new CTV planning option. A disciplined comparison—not the audience label—should determine whether it earns a place in your media plan.
Read article ↗TikTok Brand Safety Center: A Practical Campaign Review Framework
The new resource is a reason to inspect campaign decisions, not assume protection. Build clear ownership, evidence, and review triggers before the next launch.
Read article ↗FTC Healthcare Marketing Letters: Review the Promise, Not Just the Ad
The US warning letters are not allegations against recipients. The practical marketing question is whether each step of the journey preserves an accurate expectation.
Read article ↗FTC Pricing Inquiry: A Practical Review of Personalized Offers
An information request is not a verdict. Our original framework helps teams inspect how offers are generated, explained, measured, and governed.
Read article ↗LET’S CONNECT
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