Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesMouwasat Q3 2026: why hospital growth needs more than a profit headline
A careful reading of the results and comparison adjustment, followed by practical lessons on capacity-aware acquisition, new-location measurement and collections.
Read article ↗ANSR Marketing as a Service: Design the Work Before Adding the Team
An embedded execution team needs more than a headcount brief. Define ready work, decision ownership, acceptance and knowledge transfer before expanding capacity.
Read article ↗TikTok Q4 Preview: Read Merchant Economics Beyond the Ad Metric
A favorable ad metric is not a complete profit calculation. Reconcile order costs, examine mature cohorts, and distinguish search opportunity from incremental demand.
Read article ↗DoubleVerify Q3: What Advertisers Should Ask Before Renewing Measurement
Supplier growth is not proof of campaign improvement. Use the earnings update to inspect the decisions, coverage boundaries and contractual continuity behind your measurement budget.
Read article ↗NAD’s Carpe Review: A Supported Reference Price Is Not the Whole Offer
The mixed outcome separates a supported reference price from other challenged messages. An original review framework asks whether shoppers understand the complete offer.
Read article ↗LET’S CONNECT
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