Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesSMEH’s SAR 23.69M Dammam Maintenance Award: Building Procurement-Ready Proof
A SAR 23.69 million award highlights why healthcare suppliers need clear commercial milestones and measurable service evidence before scaling their message.
Read article ↗Reddit adds campaign-planning tools: turn guidance into better marketing decisions
A more integrated workflow is useful when the team can explain its assumptions, assess recommendations and measure customer quality rather than chase a score.
Read article ↗AliExpress and YouTube expand creator commerce: build the journey beyond the tag
A product tag connects attention with shopping, but credible recommendations, accurate listings and retained customer value determine whether the program works.
Read article ↗Snap and Robert Downey Jr.: the marketing challenge of explaining Specs
The Specs story raises a practical question: how do you turn celebrity attention into accurate product understanding? A framework for demonstrations, learning and responsible next steps.
Read article ↗Demandbase’s new AI agents: connect brand answers to qualified B2B demand
Three new agents put AI answers, audiences and campaigns in the same conversation. The useful response is a measurable pilot, not a promise of automatic growth.
Read article ↗LET’S CONNECT
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