Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesAmazon Q3 Advertising: Why Prime Day Timing Changes the Budget Conversation
A shopping event can move between quarters while financial reporting stays fixed. Here is how to compare promotional windows without inventing an adjusted growth rate.
Read article ↗DemandSense and LinkedIn: Reading Company-Level Attribution Without Overclaiming
A fuller company history can improve B2B analysis without proving incremental revenue. Start with account identity, consistent pipeline definitions and comparable sales cohorts.
Read article ↗DoubleVerify AI Research: Assess the Media Workflow, Not the Adoption Label
A useful AI assessment follows the actual work: clarify the brief, inspect inputs, map activation, and examine the signal behind bidding before claiming value.
Read article ↗Canva Brush: Test the Whole Editing Workflow, Not Just the First Result
An original evaluation framework for design teams: protect what must stay, inspect what changed and measure approved completion instead of the first response.
Read article ↗What Will You Canva Today? Making a Broad Product Feel Like a Personal Action
A broad product needs more than a list of features. This campaign invites analysis of the situation, personal choice and clear next step that make an offer understandable.
Read article ↗LET’S CONNECT
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