Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesSMEH: turning contract quality into deliverable healthcare growth
Management's interview and quarterly results raise a practical B2B healthcare question: how can commercial teams select suitable opportunities, prepare delivery and measure revenue quality beyond contract size?
Read article ↗Teads and Adelaide: Turn an Attention Signal Into a Better Buying Test
A media quality score becomes useful when it supports a reviewable decision. Here is how to test buying constraints without confusing attention potential with business impact.
Read article ↗Shopify’s Q3 Results: A Merchant Framework for Profitable Growth
Commerce headlines can frame a planning discussion. A merchant still needs its own evidence on demand quality, checkout and the cost of serving an order.
Read article ↗6sense’s Agentic GTM Plan: A Buyer’s Checklist for Evidence and Control
Before delegating revenue work to an agent, define what it may do, how its recommendations can be checked and which capabilities the team can actually access.
Read article ↗Nielsen's Malaysia Data: Build a Festive Calendar Around Each Offer
Nielsen’s Malaysian expenditure snapshot opens a practical planning question: when can a customer still use the offer? An original framework connects seasonal media to fulfilment and measurable outcomes.
Read article ↗LET’S CONNECT
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