Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesBluefish Expands Into Paid Media: How to Turn AI Signals Into Testable Decisions
An AI visibility gap is a research question, not an automatic spending instruction. A practical framework for evaluating the bridge from observation to paid-media action.
Read article ↗Stagwell Acquires Freestar: What Media Buyers Should Verify Next
A corporate acquisition changes the questions media teams should ask, not the evidence standard. Assess routes, incentives, placements, and measurable value before changing spend.
Read article ↗Skai’s Q3 report puts campaign automation and holiday comparisons under scrutiny
Automation adoption is not an effectiveness verdict. Skai’s latest report offers a reason to inspect campaign changes, seasonal comparisons and measurement boundaries.
Read article ↗Nielsen’s 2026 marketing report: turn AI trust, measurement and creator budgets into better decisions
Nielsen’s survey offers prompts for better governance and measurement. An original planning framework explains what marketers can use, and what the data cannot prove.
Read article ↗JioHotstar StreamToCart: How to Evaluate Video Ads That Build Shopping Carts
An in-player shopping overlay shortens the route to a cart, but a cart is not a completed sale. A practical framework for evaluating JioHotstar’s new format.
Read article ↗LET’S CONNECT
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