Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I’m Karim Elganainy, Marketing Manager at IMC (International Medical Center). I connect healthcare marketing with operations and the patient journey, from the first enquiry and booking to follow-up and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation and paid advertising. I’m also Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. I have 9+ years of healthcare marketing experience across Saudi Arabia, the UAE and MENA, and co-founded Khepresh in 2022. I’m an Ain Shams University graduate and work in Arabic and English.
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesMcKinsey’s consumer decision journey: from choice to the loyalty loop
How do customer options change, and why does post-purchase experience influence the next decision? Connect marketing, operations, and support without reducing loyalty to repeat buying.
Read article ↗LinkedIn CTV reaches the UK: test account reach, not borrowed promises
The UK launch opens a new screen for B2B campaigns. Evaluate account coverage, creative understanding and downstream response without treating Cisco’s vendor case as a benchmark.
Read article ↗Google DV360 shared codes are coming: access is not an advertising agreement
Prepare creator campaigns for forthcoming DV360 shared codes without confusing technical access, rights, budget approval or measured impact.
Read article ↗Meta’s College Creator Fast Track: separate entry, bonuses and lasting value
The US college update lowers the application threshold, not the need to verify terms. An original framework for audience tests, production effort and post-bonus decisions.
Read article ↗Nectar Creator Agent: Faster Discovery Still Needs Human Permission
Nectar connects creator discovery with relationship workflows. A useful evaluation separates recommendations, outreach, gifts, agreements and credible measurement.
Read article ↗LET’S CONNECT
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