Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
Healthcare Marketing & Growth Strategist
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
I help clinics, day surgery centres, and hospitals connect marketing with operations and improve the patient journey—from enquiries, follow-up, and booking to attendance, appropriate ongoing care, and patient retention. My work covers marketing strategy, performance measurement, conversion optimisation, and paid advertising. Karim Elganainy is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesAl-Dawaa Q3 2026: Why the Comparison Period Changes the Story
Sequential profit improvement and a weaker annual comparison can coexist. How pharmacy teams can turn this distinction into disciplined commercial measurement.
Read article ↗Alexa Shopping by Text: What Brands Should Prepare Before Spending More
A practical merchant-readiness framework for product evidence, clear purchase conditions and defensible measurement, without assuming a new ad format or guaranteed AI visibility.
Read article ↗Hyperstar: select creators with sales evidence, not a sales guarantee
How to use sales evidence in creator selection without confusing attribution with additional demand. A practical workflow for data quality, creative fit, rights and a bounded pilot.
Read article ↗Heading: what an agency should measure in AI search
A practical framework for AI-answer sampling, accurate brand mentions and evidence-led client reporting, without universal rankings or promises of inclusion.
Read article ↗Foot Locker: turn employee expertise into a useful retail promise
An employee-led campaign works best when advice, assortment and service agree. A practical framework for useful recommendations, participant consent and a consistent retail journey.
Read article ↗LET’S CONNECT
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